Campanhas de mobilização social nos media digitais em época da Covid-19: não morra sem aceitar a Jesus

Abstract

Social mobilization campaigns are an effective way of transmitting key messages in a society. The work presented here is the result of research and interviews carried out as part of the Social Mobilization Campaign called «Não Morra Sem Aceitar Jesus», which was born in Maputo, during the confinements implemented by several countries around the world, including Mozambique, during the COVID-19 pandemic. Covid-19, to contain the spread of the virus. The campaign aims to find an efficient communication alternative for people confined during a pandemic, using the methods of a digital communication campaign. Social media is an effective means of personalized communication, allowing a religious message to reach people who are in quarantine or social isolation. This dissertation shows the effectiveness of using digital media during the peak period of the covid-19 pandemic crisis.